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  • Customer vs. Client: Why the Difference Matters More Than You Think (Part 2)

    Customer vs. Client: Why the Difference Matters More Than You Think (Part 2)

    Apr 15, 2026

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    by

    Cheryl Lacy
    in Client-Persona Messaging, Messaging

    How to Recognize When a Buyer Is Ready for a Strategic Relationship Most businesses don’t lose deals because their offer…

    Read more: Customer vs. Client: Why the Difference Matters More Than You Think (Part 2)
  • Customer vs. Client: Why the Difference Matters More Than You Think (Part 1)

    Customer vs. Client: Why the Difference Matters More Than You Think (Part 1)

    Apr 9, 2026

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    by

    Cheryl Lacy
    in Client-Persona Messaging, General, Messaging

    The Words You Use Shape The Business You Build Most businesses don’t realize they are making a strategic decision every…

    Read more: Customer vs. Client: Why the Difference Matters More Than You Think (Part 1)
  • Introduction to CLSC Strategies

    Introduction to CLSC Strategies

    Mar 24, 2026

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    by

    Cheryl Lacy
    in General, Introduction

    At CLSC Strategic Consulting, we believe clarity is a competitive advantage. Too many teams are overwhelmed by complexity: new tools,…

    Read more: Introduction to CLSC Strategies
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Cheryl Lacy


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